Thank you all for your replies. I stayed at Tugay in June last year, booked through Sunshine Holidays and recommended the hotel to family and friends. Part of that recommendation was based on the attractive room rates - very good value for money. The rates could possibly increase if a large tour operator becomes involved. I'll do a bit of web browsing to check on next season's prices with various operators, or perhaps see if a booking can be made directly with the owner. We did this earlier this year when we booked a couple of weeks at the Oykun and we found a significant financial advantage compared with the prices quoted by Thomson.