Word of the day.

[KKOB]

An announcement from our glorious Marketing Department. Anyone care to guess today's buzzword ?

****  ******** following the excellent progress in driving our category and consumer insight strategy is promoted to Category Controller responsible for our category management function, focusing on driving true category and consumer insight across the total business and our retailer partners.

[Highlander]

That reads to me as though the answer should be someones name

[KKOB]

Sorry to confuse you H. The asterisks are to disguise someone's name. However the buzzword is clearly in the statement.

[Highlander]

Thanks - as you well know I am easily confused

[KKOB]

Thanks - as you well know I am easily confused

Yes. I'd definitely put you in that category !

[sadler]

I would say he is categorically in that category.

[Colwyn]

I can see what you're driving at. He's out of control.

[sadler]

If we categorise his driving perhaps we could control it.

[Colwyn]

KKOB's Marketing Dept sounds rather like another famous one:

The Hitchhiker's Travel Guide describes the Marketing Department of the Sirius Cybernetics Corporation as:
"A bunch of mindless jerks who'll be the first against the wall when the revolution comes."
Curiously, an edition of the Encyclopedia Galactica which conveniently fell through a rift in the time-space continuum from 1000 years in the future describes the Marketing Department of the Sirius Cybernetics Corporation as:
"A bunch of mindless jerks who were the first against the wall when the revolution came."

[Highlander]

OK I'll be daft enough to have a go

kiteflying