Any of you that have spent time in Belgium and Germany know indeed they do produce some of the finest beers. By that token so does the UK but I wouldn't put Carling in that category. What I'm saying is Efes is akin to what you find in everyday bars served to the masses in Belgium and Germany.
I wouldn't say Efes is a blindingly good drink (although drink enough of it and you will go blind:D) by any means but hey, I've drunk much worse around the world. In South America there are german style beers that taste more like paraquat!!