Well done to everyone involved in this. Whilst we never use that area of the beach (we go to the well kept one at the Birlk - kept clean BY the Birlik) I feel it is important for everyone, who wants to see Calis prosper, that this is carried forward.
I like the idea of giving a prize to bar/restaurant of the best kept area and I would willingly make a donation to the annual running costs of a beach cleaner. 700ytl per month works out around £3,300 per year. That's nothing divided amongst, say, 1000 willing members.
I think we all need to continue to take away our rubbish when we leave the beach (and make a point of doing so) and hopefully this will rub off on those who cause the problem in the first place.
I don't want much to change in Turkey as I believe we are guests in their country but this is definately one of those things I would like to see improved.