Going back even further, to the late 1950s (no not me) - here is a story I posted years ago about the early days of tourism locally - hope you enjoy it as I did:
I was visiting my dear friend Birol, and a gentleman of some years was there, telling stories in Turkish that were obviously being enjoyed very much by the gents around the table. They later translated his "Turkish Tales" to me.
This gentleman was instrumental in setting up the first ever tourism/promotion company for Fethiye, way back in 1959.
The idea was met with some suspicion at first, people really couldn't grasp what he was trying to do, and why he would be doing it at all. He recalled that once people started to visit the area, and spending their money in town, they were very much won over.
He travelled to one of the biggest tour operators in Germany, armed with everything one might need - information, photographs, leaflets etc. - and spoke warmly of Fethiye, its history, beaches, beauty. The tour operators were obviously quite taken by his presentation, they thought it sounded like the sort of place Germans would like to visit and experience.
"How many hotels are there in Fethiye?"
"None"
"How close is it to the airport?"
"There is no airport"
Somewhat downtrodden but refusing to be beaten, he decided to travel to Rhodes to look for tourists. A boat was put on, and the first trip was very popular.
A coach took the visitors to Olu Deniz beach in the morning, where the Greek visitors enjoyed a cool drink under parasols. The beach at Calis was the next port of call for the afternoon.
The key to the success of the day was in the timing. The coach took a "scenic route" from Olu Deniz to Calis Beach, allowing just enough time to load all the parasols onto a truck, fly down to Calis and put them up again.