Yes indeed - Madmart for example. How much did he feel he was ripped off for - I'd wager a tiny amount when compared to all the liras he might have spent there throughout the years to come, had they not taken a quick opportunity to take a few quid too many at the first visit. It's not all about Cafe Soul either - there are similar stories at a number of Calis establishments.
£5 today or £500 eventually - wrong decision so many times...