I stand by my last post. The comparison was not just the price of booze, but the type of tourist. Not every tourist drinks just Efes in (H) anymore than Rioja in Magalluf and while I take your point about the price, I think H and Magalluf are pretty much on par, given the amount of competition for business.Your point about the cost of wines & spirits. Turkey, a muslim country outside of the EU, unlike Spain, has to import nearly all it's branded spirits and does not have a worldwide market for it's wine, hence the cost . None of this however, excuses the behaviour & ignorance of a minority getting a resort a poor reputation & embarassing the majority.