Well, where shall I start?
It's a very welcoming place, especially if you have visited a few times. Your face, and sometimes your name, is remembered and you are greeted like a friend.
It's very easy to get around either walking, taxi, water taxi or on the Dolmus and is close to Fethiye, Hisaronu, Olu, Kaya etc for a change.
There's an abundance of choice of places to eat.
There's a mix of loud and quiet - whatever suits.
Lots of places to stay to suit most tastes/budgets
It's been exceptional value for money this summer for tourists
It has a fabulous goldsmith who can make just about anything at very reasonable cost (yes, I'm still gushing over my new ring(s)
It feels very safe
Is that enough for starters?