Our situation is that as time goes on, the idea of holidaying in Turkey is still there, but the compulsion to go there is waning. At one time I would have to find flights for Dalaman for our October week. Now we have discovered other places and if the flights to them are significantly cheaper, we are equally happy to go to them instead.
I have a theory that within reasonable tolerances, in and around Europe everywhere costs the same when you do it DIY. Turkey has some amazing prices for hotels, but the flights are rarely cheap these days. Portugal hotels are far more expensive than Turkey, but the flights are cheap and plentiful.
Ultimately, we love Turkey but if flights are a ridiculous price, we are equally happy going somewhere else.