Nice if we had that sort of fares structure in this country. I agree with your comments on the "paint job". It may be a point of interest to know that sort of thing is done with self adhesive printed vinyls and generally called 'vehicle wrapping'. The whole job could be applied in less than 2 hours excluding design time.
A few sign companies in the Fethiye area are now going in for this kind of thing although it's been widely available in the UK for some years.
Here's another typical example on an ice cream van.
Roy, Retired signwriter and vehicle wrapper