People are often very negative about all inclusive, claiming that it takes people away from the restaurants and doesn't benefit the area. I don't agree with that. A family of 4 on two weeks AI holiday in Calis is far better for Calis than the same family of 4 choosing two weeks AI in Torremolinos instead. I'm glad the Bahar are getting better reviews than last year and hope the improvements continue next year and every year.
The trump card of Calis is the irresistible call it makes for you to return. The hard part is getting people to even try it in the first place - it doesn't matter what convinces people to press the "book holiday" button, even if it was all due to a cheap AI deal.