Genius, pure genius

[Highlander]

This is the official logo of the Glasgow 2014 Commonwealth Games





And here is the rationale behind it


In competitive sport, measurement, timing and results are everything. Of course there are the personalities, the emotion, the thrill, the elation and the disappointment. But when it comes to those medals it's a matter of who jumps the highest, throws the longest, runs the fastest, scores the most goals, wins the most points, lifts the heaviest weight, swims the fastest.
 
This was the starting point for our creative inspiration: numeral elements integral to competitive sport.

Then we looked at some of the top line figures. Glasgow 2014 will be the 20th Commonwealth Games. At our Games, 17 sports are represented. The Glasgow 2014 Commonwealth Games will take place over 11 days of competition, from 23rd July to 3rd August.  And they take place in one city: Glasgow. 20, 17, 11, 1.

20

The Glasgow 2014 Commonwealth Games will be the 20th Games. We used this number as the outer ring of our brand identity, breaking a circle into 20 equal parts to work out the proportional measurements of the other numbers.  This ring, that encompasses the others, is a strong, vibrant red - 'True Red' from the CGF colour palette.

17

The next ring of the brand identity, in an orange-gold - 'Triumph Yellow' from the CGF palette - that echoes the ore of the medals, represents the number of sports. It's just over three quarters of the full circle.

11

23 July - 3 August, 2014: 11 days of competition when Glasgow will be the centre of the sporting world with all the buzz and excitement of results, reports and rumours; new faces, amazing teamwork and rising stars. These 11 days are represented in the third ring of the logo, rendered in an optimistic summer blue - 'Heritage Blue', from the CGF palette clocking up just over a half of the circle.

1

1 host city - Glasgow. So, at the heart of our brand identity, like a target's bull's eye, is G for Glasgow, in a bright green, the place to be, the place to come to, the place it's all going to happen


SNIFF.....SNIFF.... YUP DEFINITELY B***SH*T

[heather07]

Might be bull**** but at least we got an explanation  

Actually I think it has nice clean lines and if you look at it could nearly be a torch.  I like it:D

[dreamon]

Looks like a sign for a tube station.

[Highlander]

I disagree Heather - it's "BS" pure and simple, especially when you consider this is one of their previous designs (for The Common Guild)





I wonder what "bs" rationale they claimed they applied to that one.

£ 95,000k - RIP OFF

[cheers]

Agree B******t.  No way as good as your quizzes H

:D:D