but why, why, open an (insert any cuisine) style restaurant when you do not have the faintest idea about (said cuisine) and how to cook it....
It's a Turkish thing. When it just used to be mainly locals eating they kinda got away with it as folks had never experienced these foreign cuisines first hand, or first generation for those used to eating out in the UK.
It's also a "tourist area" thing. One guy see the restaurant down the road doing well selling pasta and pizza, half an hour later (after a quick trip to the 24hr printers) he's got pasta and pizza on his menu. And a guy in the the kitchen going "what the phuck is a carbonara?". Hence the menus that read like Marco Polo's travel itinerary, and an output that relies more on variety than authenticity.
I remember the excitement in Istanbul when Dubb opened, a real Indian restaurant with a real Indian (or Pakistani or Bangladeshi) chef and they charged accordingly. Didn't stop every ex pat and their dog hustling like mad to get a table on a Friday or Saturday night, often being unsuccessful. Still going strong I believe, nearly twenty years later.
JF