If you look at some of the package holiday feeds like the Thomson/First Choice ones on here, you begin to see the point. The feeds on here are set up to deliver Calis/Turkey deals, but if I change it to anywhere, price = less than £199, nearly every holiday that lists is a Greek Island.
This is the price you have to charge when you need to attract all the people back that you took the p*** out of when times were good for your part of the World.