Maybe they got too busy with the £25 private transfer too quick, or forgot to give CBF members (if mentioned to them) the discount?
First time I have ever used them so I am not aware of problems, however, no matter what the company, first encounter of a problem I never use again, easy to walk away and learn by mistakes. Therefore at the moment Pegasus is good for me.
A2B for shared transfer from airport to villa is still good value.