I remember some years back approx 2005, the beach front bar/restaurant owners offered to clean their part of the beach, offer a waiter service, also sunbeds parasols etc. unfortunately there was an outcry from bars/restaurants who did not have a beach front that this action would take business away from them.
The fethiye belediyesi agreed that this was not a good idea and stopped the beach front owners from doing this. Now would it not have been a good idea at the time as fethiye belediyesi had the contract for the beach to sublet it to the beachfront owners, offsetting their contract cost.
Just too simple really.