It is an extension of Yoville, where you can have a virtual you, a virtual home (or more than one if you work hard) a virtual job and a virtual social life.
Saddo that I am, I am enjoying the opportunity to have a free say in the decor of my home(s) for the first time ever. No one to say, I don't like that, can I have that, no we can't, orange does not go with purple etc. Lovely,.
Of course, if ever they award me a virtual husband and virtual kids and five virtual sisters to boss me around, I will be off!