It could be an excellent basis for a programme, but the people running it haven't got a clue. Their ideas for amusing tasks are nothing more than childish nonsense. Big Brother himself sounds more like a clueless student than a supposed powerful authority. A fascination with picking gays and lesbians to take part seemed to take over any attempt to reflect the balance of UK society. If brushing your teeth with smelly cheese is their idea of entertaining people at 9pm on prime time terrestrial television, I'm amazed it lasted as long as it did.
