Brook Bond Tea Cards. Birds of the world I can remember, but there were more, can anyone remember them?
Esso also gave away coins of players during the 1970 world cup, I remeber this as I used to help out at the local garage/petrol station.
But the real joy was having a good comic, the Victor being a particular favourite of mine for Alf Tupper 'Tough of the track'. However, when it came to the cream of comics, I am afraid the yanks had it won hands down, with the likes of Batman, Superman, Flash,Green Lantern and all the other super heros. More magazine than comic, with the fantastic artwork and colour, plus you could always order an ant farm:D And of course there was MAD, still about I believe.