My boss, being of "strawberry blonde" was raised in South Africa and always burnt (back in the day when sun protection wasn't thought of that much). Since, however, he has had to have many moles removed and has to have six monthly body scans to see if anything has changed. This may seem extreme to non "strawberry blondes", but even I (a non strawberry blonde) is very conscious of being in the sun, not only for the "C" factor, but for ageing (vanity et all!) Have friends in Turkey (especially female), that won't go out even in winter without a factor on. As granny said, best be safe than sorry :-)