I don't watch the X Factor, got fed up with it a long time ago.
However, I saw Rylan Clark being interviewed on a morning programme and I recognised him right away as the gay blonde guy who was a regular cast member on John Bishop's Britain. He did the whole series and was described as a "model". It would seem he has dyed his hair grown a beard and now become a singer. I thought these programmes where out there to find new talent. Seems this guy has been "packaged" for the programme.