Taking card only isn't ideal for a place where large amounts of people have never been before and are not familiar with public transport or those who only come for a week or a fortnight holiday. I can't imagine too many holiday makers finding the Belediye office above Migros and getting a card. I know they can use the dolmuses but why make one way of getting to Fethiye impossible for tourists? The idea is to make everything easy for people on holiday, believe it or not.