I guess I am fairly typical, I came to Turkey the first time as I didn't have a lot of spare cash at the time and it looked excellent value for money and nice enough. When I got here I found it so many times nicer than I ever imagined, the scenery, the fantastic sights to visit, the food, the people and have not been anywhere else since as so many places I still want to see and I love Calis.
Any Business knows that new business is the lifeblood of the organisation, so, if new people don't continually give Turkey a try they wont turn into regular visitors to replace those who maybe don't come that year, or, as we age, only have one destination!
I nearly didn't pursue Turkey as it was in my eyes still an Islamic state and I was concerned about restrictions and the attitude to non-muslims, well -- it proved me very wrong, and I so wish that when I lived just a couple of hours away that I didn't go to Turkey back in 1990. I was living in an Islamic country, and it really wasn't even considered -- mistake -- then, but if it drifts toward Islamism then people wont go there. The new Business will dry up and the Company will go bust!
Taxing things so that prices rise will make it no longer attractive, the western Mediterranean we can at a push go by train or cheap flight, and whilst the Hotels are more expensive, if overall costs start to match why sit for 4 hours in a cramped uncomfortable aircraft? A short flight perhaps to see the glories of Florence, Sienna, Parma? The architectural wonders and History of the Bay of Naples? Right now costs a lot more than Turkey --- but --- if it was just a bit more or the same?? -- I would probably have been in Sorrento this year and not Calis!
Mind you there are the Middle Eastern Tourists that you could attract easily, well the men anyway as the women wont be allowed to come, and of course you will need to be more like Dubai or Bangkok so the Hotels will be booming with all the "girls" that they will want, very Islamic

The real issue is will the majority of Turkish people care if the Tourists go? If they don't and they like this Islamist Government then anything we feel is irrelevant really, "Dos Cerveza Por Favor"

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