I think Turkey is very unfortunate, there's always an annual reason that puts people off - Gulf War, terrorism threat, earthquake etc - none of these help but the main problem is it just isn't cheap anymore. Some things are (hotels) and others aren't (alcohol, meat, fuel).
How many people started going to Turkey because it was such great value for money?
Well, add up your hotel price, flight cost, drunks bill, food, the whole lot and I assure you, it's no cheaper. And further away.
4.5 grand for two people in a new AI in remote Koca Çalis? I paid that for 4 people to the same star rated level in Mexico. Half the price, and they didn't charge me to use the sun beds!!