If it's anything like the Shopping Centres in the U.K. the small shop keepers will not be able to afford the rent.
I would not call Ikea tacky. I don't have any Ikea furniture, but I have seen some in other peoples homes and it looks good. I also know that lots of people in the Fethiye area have Ikea furniture delivered from Izmir, so there is a call for it.
As for C.&.A's. I am no clothes snob, so if I saw something I liked I would buy it. C.&.A.'s in Istanbul is very popular. I bought some really good trousers in the C.&.A in Amsterdam and they where good quality and strangely enough "Made in Turkey"
I think I would rather have C.&.A. clothes than some of the bri nylon sequinned clothes in the local small shops in Fethiye.